About Us


Fitcover brings you sweat-proof, cruelty-free makeup, and beauty and wellness products made for active lifestyles. We embrace and promote all of our products by supplying high integrity cosmetics, skincare and wellness products for both men and women.


Bridging the gap between beauty and fitness, we deliver sweat-proof makeup and skincare which is 100% cruelty-free and naturally-derived.

We have navigated through the uncharted territory of skincare disguised as active makeup to nourish your skin as you sweat.

We continue to motivate, inspire and empower women and men to live more positive, healthy and active lifestyles.


My name is Nova Jane and I have been in love with fitness my whole life. I enjoyed training in team sports like LFL through to solo fitness competitions and everything in between!

Unfortunately, my love of exercise came with an unwanted side effect... bad skin! I have always struggled with acne, the type of acne that turns into cysts... yep... OUCH.

I was so self-conscious about trying to cover my bad skin but the makeup was just clogging and caking up my pores. And I sure as hell wasn't going to stop working out! I figured I was cursed with this weird LOVE/HATE thing: LOVING to train, yet HATING how my skin reacted.

In 2008, I was in California. Sacramento to be exact. I was waiting for my girlfriend to finish her exam so that we could go out and party. Out of nowhere, that's when it hit me…


In 2014, the idea was still eating at me. On top of that my skin was still terrible. I was in my twenties and I could not see it getting any better with my thirties closing in quickly. I had a burning awareness inside me that if I was going through this, other people were too. All the hard work and effort proved well worth it in 2017 when Fitcover became a reality.

Through careful selection of ingredients and a unique formula, we have been able to create a makeup that is sweat-resistant and actually beneficial to your skin. It seemed too good to be true. The amazing feedback has been all I needed to go full steam ahead.

I'm so excited to be able to revolutionise two industries and demographics that I have so much passion for. Now I'm more fired up than ever and I can barely contain my enthusiasm as Fitcover is literally changing the face of fitness!

Based on 4872 reviews
Superfood HIIT Serum
Brenda Ryan (Brisbane, AU)
Love It!

Just SO loving my Superfood Hiit Serum. It prepares my skin perfectly for the next layer of moisturiser that I’m intending to add before heading off to bed for the night. Next morning my skin looks so refreshed, relaxed & dewy. Such a great feeling to be able to take such good care of my skin as I grow older!


I purchased the liquid foundation and a sample of the powders to try. The liquid is perfect for me, covers redness and melasma without feeling too heavy and lasts so well through my workouts. I’m so happy it worked out because the powder foundation is not for me— not nearly enough coverage and way too much of a mica glittery finish.


I’ve been a long time fit cover customer, the mineral powder has been my absolute holy grail for years, this foundation however is next level! I’ve been using it everyday, even on my rest days. It gives amazing coverage and doesn’t feel heavy on my skin. It lasts through the sweatiest of days. 10/10 recommend!

Fitcover Experience Kit
Sue Taylor (Anglesea, AU)

Excellent product, love it

Sweat-Ready Mineral Infused Liquid Foundation
Denise Ghiglione (Melbourne, AU)
Best Liquid Foundation 😍

I have really sensitive skin + super active life, as I’m a personal trainer and live in the gym. This Liquid Foundation stay perfect all day long and keep my skin in perfect condition! Highly recommend girls! 🤍

Fitcover Gift Kit
Tamara Allen (Brisbane, AU)
So very helpful!!!

Tossing up between too many shades. This kit is great!! Have now been able to decide on two shades depending on the season and my skin tan tone. Love love love the kabuki brush too.

I was SO wrong..

A huge fan of the powder already I didn't think it could get better...I was wrong!
The liquid is actually magic... one step. Perfect everytime. Long lasting and even coverage.


Love the mascara! It’s the only thing I’ve tried that can withstand a sweating workout and the humid tropic weather in South East Asia! So glad you ship worldwide! One suggestion: would love to be able buy the mascara and the fiber separately as I do reach out for the mascara more and the fiber don’t get used as much!

Will never use another foundation!!

FANTASTIC! Can’t recommend enough. The best foundation for anyone that has an active lifestyle and/or trains regularly!!

Liquid Foundation

Absolutely love it! Really do not need much to apply, feels like you are not wearing anything. Normally use Toned powder, brought the Toned Foundation


I love this product. A little goes a long way. It’s amazing. Will continue to purchase

Active Mineral Powder Foundation
Leila Harvey (Hamilton, NZ)
best make up ive ever used!

this is the best make up i have ever used in my life. barely need any, it goes so far and the best coverage especially for a mineral foundation. stays on all day, even after a mean sweat sesh at the gym 1000000% recommend, will never go back to anything else!

First go at Fitcover

The liquid foundation was easy to apply, used it sparingly as recommended by Fitcover and online reviews/personal blogs. Found it covered most of my sun damage. Would be great if it came in more colours as this was the lightest colour available, and it still came off a little too orange for me.

Superfood HIIT Serum
Tee (Melbourne, AU)
Absolutely love it.

I always loved this serum, it keeps my skin moisturised and clear, it is an amazing base fory makeup and honestly nothing else compares. I tried a couple of other (expensive) serums and had nothing but trouble with my skin after a couple of weeks of continuous use. I went back to the FitCover HIIT serum and my skin instantly improved... I won't be changing serums again.

Route Package Protection
Amber Higgs (Sydney, AU)

Honestly best makeup I have ever used. Been using for over 6 years it’s faultless.. and the shipping is the fastest order one day arrives the next..

Active Mineral Powder Foundation Bio Refill Pouch
Tatjana Zuna (East Lismore, AU)
LOVE this make up (texture, colour and last)

I have been using Fitcover in 'toned' for over 18 monhs. I LOVE the finish, texture, colour and it legiteimately lasts through enything. Esp if used with a setting spray.. Any setting spray. PLEASE never change the formulation.
The only reason I am not giving 5 stars is because I get Bio refil pouch and I wish it had an easier way to pour it out into a container to minimise waste and mess.

The Boss-Babe Favourites
Lauren Jones (Sydney, AU)
Crossfit proof

Sweat-ready mineral infused liquid foundation is the only foundation I have tried that can last all day at work and through a gruelling crossfit workout , have recommended it to everyone in the gym!

Fitcover Gift Kit
Jodie Ellis (Adelaide, AU)
The best

I have been using for cover for one year now. I love how easy it is to get the desired coverage you want.

Sweat-Ready Mineral Infused Liquid Foundation Review

Great product with great coverage… you only need a little bit and it goes such a long way! Very happy with this purchase- great flawless finish and stays put during a sweaty gym session… I look fresh all day!

Girl- this stuff is LIFE CHANGING!

I thought this was going to be too good to be true. It sounded like it’s literally everything I ever wanted in a liquid foundation- good coverage, buildable, breathable, good for your skin, hydrating. It’s literally all of those things and blends so well. If you’re on the fence about getting it- just do it, you seriously won’t regret it x

FREE Fitcover Makeup Remover Sponge
Stephanie Gibbie (Melbourne, AU)

FREE Fitcover Makeup Remover Sponge

Love it !!!

Absolutely love this foundation only need a tiny amount colour is perfect great coverage stays in place I love it ❤

Mineral foundation super star

Love this powder! It is easy to apply, looks fresh and stays all day. The earth friendly refill is fantastic, and shipping is super fast.

Well Packaged & Timely Delivery

Have literally JUST received & opened my package within the past 30 minutes!


WOW, WOW, WOW!! I Absolutely Love It!! Best foundation I’ve ever used. It does exactly what it says it does. 100% recommend as you will fall in love with how it feels on your skin, such a treat. Nothing but the Best Customer Service, goes above & beyond with that touch of love.