About Us
EMPOWERMENT, BEAUTY, WELLNESS AND FITNESS
Fitcover brings you sweat-proof, cruelty-free makeup, and beauty and wellness products made for active lifestyles. We embrace and promote all of our products by supplying high integrity cosmetics, skincare and wellness products for both men and women.
FITNESS COSMETICS INNOVATORS
Bridging the gap between beauty and fitness, we deliver sweat-proof makeup and skincare which is 100% cruelty-free and naturally-derived.
We have navigated through the uncharted territory of skincare disguised as active makeup to nourish your skin as you sweat.
We continue to motivate, inspire and empower women and men to live more positive, healthy and active lifestyles.
OUR FOUNDER, NOVA JANE
My name is Nova Jane and I have been in love with fitness my whole life. I enjoyed training in team sports like LFL through to solo fitness competitions and everything in between!
Unfortunately, my love of exercise came with an unwanted side effect... bad skin! I have always struggled with acne, the type of acne that turns into cysts... yep... OUCH.
I was so self-conscious about trying to cover my bad skin but the makeup was just clogging and caking up my pores. And I sure as hell wasn't going to stop working out! I figured I was cursed with this weird LOVE/HATE thing: LOVING to train, yet HATING how my skin reacted.
In 2008, I was in California. Sacramento to be exact. I was waiting for my girlfriend to finish her exam so that we could go out and party. Out of nowhere, that's when it hit me…
WHY ISN'T THERE A MAKEUP OUT THERE MADE SPECIFICALLY FOR TRAINING AND SWEATING?
In 2014, the idea was still eating at me. On top of that my skin was still terrible. I was in my twenties and I could not see it getting any better with my thirties closing in quickly. I had a burning awareness inside me that if I was going through this, other people were too. All the hard work and effort proved well worth it in 2017 when Fitcover became a reality.
Through careful selection of ingredients and a unique formula, we have been able to create a makeup that is sweat-resistant and actually beneficial to your skin. It seemed too good to be true. The amazing feedback has been all I needed to go full steam ahead.
I'm so excited to be able to revolutionise two industries and demographics that I have so much passion for. Now I'm more fired up than ever and I can barely contain my enthusiasm as Fitcover is literally changing the face of fitness!